Callaway Chrome Soft Golf Balls
Titleist Ball Line Up 2018
 
 

Hello golfers,

In this week’s email, we ask whether Bubba's return to form and change in equipment is a mere coincidence and we look at a key combination within your golf bag.

Enjoy the read.

Tour news

Resurgent Bubba?

It’s hard to know whether the quirky American is best known for his pink driver or for winning two Green Jackets, but seeing Bubba Watson struggle over the past 12 months – so much so that he was on the verge of retiring at the age of 39 – was a sad sight.

He plummeted from being a staple name inside the world’s top 10 to being well outside the top 100, so you would have been forgiven for not expecting much from him at last week’s Genesis Open. However, the 39-year-old returned to the top of the leaderboard and secured a two-shot victory in fantastic fashion.

So, what happened in those 12 months in between?

Well, Bubba switched golf ball to a brightly coloured ball from a different manufacturer. Only recently has he reversed his decision and went back to the old faithful that helped him win two majors, and almost immediately he wins his 10th PGA Tour title.

Coincidence? You decide. 

 
Shop news

Get a grip!

A golfer's golf grips are often the most overlooked equipment in their bags, which - when you come to think about - is surprising when the golf grip is the only contact we have with the golf club. With the new season ahead, now's the time to ask if your grips are fit for purpose? To help you we have a limited number of Golf Pride's Align grips to fit on your 7 iron, so you can feel what it feels like to swing with control. All you have to do is bring in your 7 iron and we'll do the rest.

It's that simple. 

GRIP FREE
 
Lynx Prowler range

2 models. Your choice.

Lynx has been rapidly growing as a brand over the past few years and we're delighted to be stocking their fantastic range for 2018. One product we want to draw your attention to is the Prowler irons, which produce faster ball speeds, greater distance and have a larger sweetspot for increased forgiveness - and they look stunning.

watch our video>
 
Fitting days

We welcome PING to Garon Park

On Monday 26th February from 2pm to 6pm, a custom fitting expert from PING will be visiting us for a Fitting Day with their complete range of drivers, woods, irons and wedges, including the newest addition to their range, the G400 Max driver and Glide 2.0 Stealth wedges, both of which look and perform incredibly.

Book your PING Fitting Day appointment.

PING Fitting Day
 
Callaway Fitting Day

Callaway bring the Rogue to Garon Park

Your chance to go Rogue on Tuesday 6th March from 12pm to 6pm with Callaway as they bring their 2018 range to Garon Park for you to test the latest in Jailbreak Technology. Off the back of last year's Epic, Callaway have engineered the Rogue driver to be just as long, if not longer, but with increased forgiveness. 

Book your Callaway Fitting Day appointment.

 
 
 
Don't overlook its importance

For years one of the key questions when buying a new driver was: regular, stiff or x-stiff? It goes to show that people have always known that the shaft needs to be considered, but how much importance should we place on it?

Correct shaft, better statistics
Do you want to hit more fairways this season? The two ball flights you can see below perfectly display the risks of using a shaft flex or shaft weight that’s poorly matched to your swing speed.

Course Illustration

A shaft that is too stiff or heavy will likely lead to a lower ball flight that can leak right (like the red arrow), whereas a shaft that is too light or flexible often kills distance and causes hooks (like the white arrow). Working together it won’t take long to narrow down the best shafts to optimise your distance and accuracy, helping you to hit more fairways.

Titleist 917 D3 driver

Getting the right head to match the shaft will also play a big part, and one we could try is the Titleist 917 D3 driver. It not only has an adjustable hosel we can use to optimise your launch for a piercing ball flight, but it also has an adjustable sole weight that we can alter to counter your common bad shot and improve your accuracy.

learn more  >
 
 
 
 
When and why?

When it comes to golf equipment, there are very few things we see neglected as much as grips, which is surprising when you consider they are your only point of contact with the club. If you keep on reading you’ll find out why it’s important to keep your grips in good condition and when you should look to replace them, as well as an offer that we're currently running in-store.

Golfer

When should you consider a regrip?
Small amounts of wear occur with each use of your grips and it’s easy to miss early warning signs. As a rule-of-thumb, your grips should be replaced every 40 rounds, but this can be sooner if you practice regularly. For most of you, that would mean replacing your grips every year.

Why regrip?
Worn grips force you to hold the club tighter than usual, increasing pressure and tension in your hands, wrists and arms. This reduces the head speed you can create and therefore your distance. However, using a tacky grip that matches the size of your hands – no, it’s not one size fits all – will cater for a lighter pressure and give you more confidence on every swing.

Align Grips
learn more  >
 
 
 
Gear Focus
Callaway Golf
Rogue thinking from Callaway

It was never going to be easy for Callaway to surpass the Epic range for both technology and performance, but in the 2018 Rogue line-up they have produced something very special.

Whether you're a scratch player or a high handicapper, the Rogue driver - available in three models - will offer you a powerful weapon off the tee once we find the perfect hosel and shaft combination for your swing.

Callaway Rogue driver
watch our video  >
 
 
ProQuip Pro-Flex EVO quilted windproofs
Motocaddy S1
 
 

Video of the Week

Considering buying a new pair of golf shoes for the season ahead? Watch this video as Foremost TV puts FootJoy's ContourFIT shoes to the test to see how comfortable they really are…

 
 
 
We hope you enjoyed this week's newsletter. As always, if you have anything that you'd like to contribute please speak to one of the pro shop team. We'll see you at the club over the coming days.
 
FIXTURERESULTS
TIPSLESSONS
 
 

Eastern Avenue
Southend On Sea
SS2 4FA

Phone: 01702 601701
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